Factors Driving the American Aesthetic Tourism to South of the Border
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Abstract
Background: The problem consists in the lack of knowledge of the factors that tourists choose the clinics of a foreign city for their aesthetics treatments, especially at a frontier where a developed and developing country coexist and interact.
Methods: The information was obtained on 2016, by applying an exit pool survey to a selected sample of 385 visitors- patients from clinics in the Tijuana, Mexico. Sixteen items were included in the exploratory factor analysis.
Results: Four key factors influenced the decision: Quality & Prestige of Clinic and Surgeon, Integration with Tourism Sector, Destination Image and Border Interaction. All the elements had a load factor greater than 0.56 which proved the actual fit in the factor analysis and none of the included variables is trivial.
Conclusion: Allow maintaining or increasing the attractiveness of a border city for aesthetic tourism, the administrators of the clinics establish cooperation agreements with entrepreneurs of the tourism sector to benefit their patients.
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2. Sayfullaah A, Huiyu Z, Shuai (2013). 2013 MTA Medical Tourism Survey Report. Medi-cal Tourism Association, George Wash-ington University, Washington, DC.
3. Bustamante AV (2014). Globalization and medical tourism: the North American ex-perience. Int J Health Policy Manag, 3(1): 47–49.
4. Johnston R, Crooks V, Adams K, Snyder J, Kingsbury P (2010). What is known about the effects of medical tourism in destination and departure countries? A scoping review. International Journal for Eq-uity in Health. 9(1):24.
5. Pollard K (2012). How can we measure a destination's attractiveness? IMTJ. Avail-able from: https://www.imtj.com/blog/how-can-we-measure-destinations-attractiveness/
6. Nunnally J (1978). Psychometric Theory. Mc Graw Hill, New York.
7. Hair JF, Black WC, Babin BJ, Tatham RL (2006). Multivariate Data Analysis, 6th Edition, Prentice-Hall, Englewood Cliffs, NJ.
8. John S, Larke R (2016). An Analysis of Push and Pull Motivators Investigated in Medi-cal Tourism Research Published from 2000 to 2016. Tourism Rev Int, 3 (20): 73-90.
9. Lajevardi J (2016). A Comprehensive Per-spective on Medical Tourism Context and Create a Conceptual Framework. Tourism Hospit, (5) 5: 1-12.
10. Baeten R (2014). Cross-border patient mo-bility in the European Union: in search of benefits from the new legal framework. J Health Serv Res Policy, (4) 19:195–197.
11. Radmanesh A. A case study of the decision model for American outbound medical tourists [Master Thesis]. St. Cloud State University. MN, USA; 2016.
12. Fiala TG (2012). What do patients want? Technical quality versus function quality: A literature review for plastic surgeons. Aesthet Surg J, 32 (6):751-759.
13. Lazar CC, Deneuve S (2013). Patient’s per-ception of cosmetic surgery at a time of globalization, medical consumerism, and mass media culture: a French experience. Aesthet Surg J, 33 (6): 878-885.
14. Footman K, Knai C, Baeten R, Ketevan G, McKee M (2014). Cross Border Health Care in Europe. World Health Organiza-tion, Copenhagen: WHO Regional Office for Europe.
15. Livingston A (2015). Plastic paradise: the trends & effects of cosmetic surgery tourism in economically growing coun-tries. The Cohen journal. Vol. 2: Iss. 1, Arti-cle 2. Available at: http://digitalcommons.library.umaine.edu/tcj/vol2/iss1/2
16. Gibson Mokoena L, Haarhoff R (2014). Medical tourism: investigating the tourism potential of the medical tourism market. Afr J Hospitality, Tourism Leisure, 5 (4):1-16.
17. Bristow & Yang (2015). Sea, sun, sand and … selecting surgery: an exploration of health, medical and wellness tourist's mobility. Human Geographies, (9) 2: 117-129.
18. Sultana S, Haque A, Momen A, Yasmin F (2014). Factors affecting the attractiveness of medical tourism destination: an empir-ical study on India. Iran J Public Health, 43 (7): 867-876.
19. Bolis M (2001) “El turismo de salud en América Latina y el Caribe de habla ingle-sa”. II Congreso Latinoamericano de Tu-rismo y Salud. TURSALUD (1): 121-134.
20. Gill H, Singh N (2011). Exploring the Fac-tors that Affect the Choice of Destina-tion for Medical Tourism. Journal of Service Science and Management, (4): 315-324.
21. Arriaga J, Cadena E, Girón M, Ortiz A. Ca-racterísticas y hábitos de consumo de los turistas que utilizan servicios médicos odontológicos en la ciudad de Tijuana, Baja California [Bachelor Tesis]. Facultad de Turismo y Mercadotecnia, Universi-dad Autonoma de Baja California, Mexi-co; 2013.
22. SRE (2014). Información sobre visas y re-quisitos de entrada. Ley Federal de Dere-chos, Artículo 22, Fracción III, Inciso D, Cámara De Diputados del H. Congreso De La Unión, Mexico. https://sre.gob.mx/images/stories/marconormativodoc/ley08.pdf
23. DOF (2003). Federal Law to Prevent and Eliminate Discrimination. Chamber of Deputies of the Mexican Congress, Mex-ico.
24. Secretariat of Tourism of Baja California (2013). Update of the medical and health tourist profile and its impact on the economy of Baja California. Government of Baja California, Mexico.
25. International Trade Centre (2014). Medical and Wellness Tourism: Lessons from Asia. Switzerland: World Trade Organiza-tion and the United Nations, Geneva.
| Files | ||
| Issue | Vol 48 No 1 (2019) | |
| Section | Original Article(s) | |
| DOI | https://doi.org/10.18502/ijph.v48i1.782 | |
| Keywords | ||
| Aesthetic tourism Predictors Border region International tourism | ||
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License. |
How to Cite
1.
CUAMEA O, RAMOS K. Factors Driving the American Aesthetic Tourism to South of the Border. Iran J Public Health. 2019;48(1):53-61.
