Tehran University of Medical Sciences Iranian Journal of Public Health 2251-6085 43 7 2014 07 15 926 35 Makmor Tumin 1. Dept. of Administrative Studies and Politics, Faculty of Economics and Administration, University of Malaya, Kuala Lumpur, Malaysia. Raja Noriza Raja Ariffin 1. Dept. of Administrative Studies and Politics, Faculty of Economics and Administration, University of Malaya, Kuala Lumpur, Malaysia. NurulHuda Mohd Satar 2. Dept. of Economics, Faculty of Economics and Administration, University of Malaya, Kuala Lumpur, Malaysia. Kok-Peng Ng 3. Dept. of Medicine, Faculty of Medicine, University of Malaya, Kuala Lumpur, Malaysia. Soo-Kun Lim 3. Dept. of Medicine, Faculty of Medicine, University of Malaya, Kuala Lumpur, Malaysia. Chin-Sieng Chong 3. Dept. of Medicine, Faculty of Medicine, University of Malaya, Kuala Lumpur, Malaysia. 2015 10 15 Solving the dilemma of the organ shortage in Malaysia requires educating Malaysians about organ donation and transplantation. This paper aims at exploring the average Malaysian households ' preferred channels of campaigns and the preferred campaigners in a family setting, targeting at the dialysis family members.We analyzed the responses of 350 respondents regarding organ donation campaigns. The respondents are 2 family members of 175 dialysis patients from 3 different institutions. The information on respondents' willingness to donate and preferred method and channel of organ donation campaign were collected through questionnaire.Malaysian families have a good tendency to welcome campaigns in both the public and private (their homes) spheres. We also found that campaigns facilitated by the electronic media (Television and Radio) and executed by experienced doctors are expected to optimize the outcomes of organ donation, in general. Chi-square tests show that there are no significant differences in welcoming campaigns among ethnics. However, ethnics preferences over the campaign methods and campaigners are significantly different (P <0.05).Ethnic differences imply that necessary modifications on the campaign channels and campaigners should also be taken under consideration. By identifying the preferred channel and campaigners, this study hopes to shed some light on the ways to overcome the problem of organ shortage in Malaysia. https://ijph.tums.ac.ir/index.php/ijph/article/view/4010 https://ijph.tums.ac.ir/index.php/ijph/article/download/4010/3669